Intelligence & Analytics
“The store that knows itself.”
100% pure traffic data — from boutique stores to councils and football stadiums — turned into zone-level performance, predictive forecasts and sales conversions on one dashboard.
Real traffic data. Real decisions. One dashboard.
Overview
Intelligence & Analytics measures real foot traffic — from small boutique stores to councils and football stadiums — by combining dedicated people-counting sensors with your existing POS data (FTP upload or open API) and IP camera system. Heatmaps and zone performance show which areas draw attention; demographic and sentiment analysis reads who’s visiting and how they respond. Engagement scoring rolls dwell time, repeat visits and zone interaction into one comparable number per site, and predictive analytics forecasts staffing, stock and footfall from historical patterns — all across multiple venues, managed from anywhere.
Capabilities
Traffic Counting & Conversion
Traffic Counting & Conversion
Know your true conversion rate — not just footfall. Precision measurement across all access points.
Dwell & Journey Mapping
Dwell & Journey Mapping
See exactly where customers linger, browse and walk past — and where they don't.
Heatmaps & Zone Performance
Heatmaps & Zone Performance
Pinpoint hot zones and dead space to optimise layout, merchandising and store flow.
Demographics & Sentiment
Demographics & Sentiment
Understand who's in-store and how they feel — in real time. Age, gender and mood indicators.
Engagement Scoring
Engagement Scoring
One composite metric per zone: traffic, dwell, interaction and conversion combined.
Predictive Analytics
Predictive Analytics
Forecast demand, staff smarter and capture more revenue with pattern-driven predictions.
Integrations
FAQs
What does the Intelligence & Analytics platform actually measure?
It measures pure foot traffic — visits, passerby traffic, dwell time, new versus repeat visitors, and directional movement through entrances — captured via 3D video people-counting sensors and shown on a single dashboard, from one boutique store up to a multi-venue portfolio.
Does it integrate with our existing POS system?
Yes. Traffic data connects to your point-of-sale data by FTP upload or open API, so foot traffic converts into real sales-conversion figures rather than a traffic count on its own.
Can it work with cameras we already have installed?
Yes — an existing or new IP camera system can be integrated alongside the dedicated people-counting sensors to unlock further in-store metrics and loss-prevention features.
What's the reported accuracy of the people-counting data?
95%+ once a site is set up and validated, covering traffic counts across boutique stores, shopping centres, councils and stadium-scale venues alike.
What's new beyond the original traffic-counting dashboard?
Heatmap and zone-level performance views, demographic and sentiment analysis, predictive forecasting, and a rolled-up engagement score are now part of the same Intelligence & Analytics platform — built on the same camera and sensor data, not a separate system.